Miss Jessie's
Packaging campaign as part of a rebranding effort for Miss Jessie’s, a high end hair product company devoted to African-American women. I worked directly with the owner to develop a new brand experience through the recreation of an old product. With a foundation of bold typography, this line is rooted in an older world while reenvisioned in the new. It evokes a sense of down-home nostalgia, offering the user a sense of pride in both themselves and their product.

Designed at Hyperakt, 2007-08
Role: Design, Project Management, Copywriting